The story of creating the naming and logo of eggs trademark
While everyone is arguing about what was first - a chicken or an egg, we declare - naming. The story of creating the name and logo of eggs trademark.
The task was to develop a naming and logo for two new brands of eggs, one of which focuses on the "economy +" segment, and the second - on the "economy -". Two brands, two price niches - two types of consumers, accordingly, and different connotations that a brand should cause.
For the audience of the “economy +” segment, we planned to draw the image of trademark to family and home.
For the audience of the “economy +” segment, we planned to draw the image of trademark to family and home. The following names were born: “Babusyn Koshyk” ('Granny's Basket'), "Farmer’s Product ”, “Presko” (translator’s note: an acronym from Ukrainian words 'simply, economically, healthy'), “Povnyi koshyk” ('Full Basket'), "SvitanKO ” (TN: a word-play of 'dawn' ('svitanok' in Ukrainian) and "Ko-ko" - the sound the chiken makes). Thanks to the creativity and skillful hands of designers, two variations of the logo were born.
The “economy-” segment demanded an emphasis on saving and at the same time compliance with GOST. The message is the "real eggs price" without extra costs. Accessibility and simplicity were reflected in the name “SIMPLY BY GOST”, the logo was something like a sign of quality conformance.
Further, without pretentiousness - “Smachna Ekonomіya” ('Tasty Saving'): it’s both tasty and pleasant for a wallet. The name of “Eco-co” trademark combines several aspects at once: eco - eco-friendly, eco - economically, co-company, co-co - connotation with an egg production chicken. The primary idea of the logo combined several meanings and, reminding a children's drawing, included, in addition to the above meanings, benefits for children.
What's the result?
Among all the proposed names the names "Eco-co" was chosen in the "economy +" segment and "Tasty saving" in the "economy -" segment.
After going through a series of edits, revisions and changes, two our brands have significantly changed their appearance, compared with its original appearance. Eco-co settled on the font logo, and the chicken from 'Presco' migrated to the 'Smachna Ekonomiya' logo.This is how the face of two new brands entering the Ukrainian market looks now.
The next step is the development of packaging design, which we will describe in detail in the next article.