Marketing in medicine
(on the example of the LMG case - Lyapko)
The medical production company "Lyapko" produces unique products, multi-needle applicators that lead to a more progressive recovery and better health. Applicators are made of different metals and are designed to affect human skin.
Our main objective in medical projects is to convey an understanding of the mission and value of the brand to consumers. We often buy goods or services through emotional attachment, rather than through technical specifications.
First of all, we had to create packaging, develop design in such a way as to emphasize the merits of the product, but stay true to the direction of the Lyapko brand. We also developed a set of flyers with company information. The minimalism and strength of the brand itself has helped both sides succeed.
To sum up, choose the best contractors and partners to be on top in your field.