Trademark in color

20.08.2017
Trademark in color

What is the best way to register a trademark - in color or in black and white, and is color important at all?

Color is of great importance in the perception of the brand logo. As you know, colors are perceived by people differently.

When registering a trademark, pay attention to color if you have been working for a long time and consumers know your product under a colored sign. Then the sign is worth registering in color. But if you plan to use the logo in different colors, then register it in black and white, this will allow you to use the sign in all colors in the future.